Life Around The Map

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American Idol host Ryan Seacrest is 44 years old. He is still new to New York City as he has spent less than two years in the city after moving from Los Angeles. He moved to New York City to host a show called Live with Kelly and Ryan. Apart from the morning show that he facilitates on the television, Ryan Seacrest involves himself in other activities such as hosting a radio show that is commonly known as On Air with Ryan Seacrest, produces television series an excellent example of the TV series that he delivers include American Idol among other lucrative business.

His daily schedule involves him waking up early in the morning around 6 o’clock. He quickly gets ready for the job. His morning preparations involve showering as well as shaving. After getting prepared, he takes matcha tea because he believes it contains important nutrients that are important in the body.

In an article from the New York Times, unlike in his early life when he was avoiding spending more time exercising these days, he is dedicating some part of his time working out because physical aspect has become very important in his life especially now that he is busy. Exercise is vital in balancing his busy schedule and keeping him physically fit. In fact these days he goes along with his trainer when he is hosting a show. For example, when he was called to host a live show with his friend Kelly in the Bahamas, he went with his trainer to make sure he attends the gym.

These days he attends a boxing lesson where he is well trained for self-defense. He also rides bikes before reporting for work because cycling at the park he finds it more fun. In the morning hours, he watches the news before leaving for work. On his way to work, he spends time reading materials.

Mr. Seacrest, according to GQ, likes taking fruits he does not like meat because he is a vegan. He believes that he works hard so that he can eat well, but he only finds time on weekends where he is available to have all meals, the family style where there is different types of food on the table as well as the accompaniment of a glass of wine.

Some time back it was proposed to him he should be meditating, but he has a low concentration that why for the last few years he has been keeping his phone away from him, in fact, he even sometimes locks it on the safe. Ryan is also busy with his foundation.


Jezz Bezos once said that a brand for a company is like a reputation for a person. This is why companies are channelling millions to advertising and branding in order to boost their sales. However, when it comes to advertising, it is important to communicate effectively with the market, otherwise, it could be a loss. This is why notable companies have sought out the expertise of renowned marketer Lori Senecal. Check out Mediapost for more.




Getting into marketing and branding




Lori Senecal began to love business at a tender age. She coached gymnastics both in high school and college which helped her develop leadership skills. As a coach, she learned the importance of communication and strategy which were crucial when she began her career. She attributes resilience, focus and mentorship as a key trait in order to have successful business. She also emphasizes on the importance of understanding your client beforehand in order to produce great results. You can visit Inspirery to know more.




Background information




Lori Senecal studied her bachelor’s degree at McGill University. She is popularly known for her creative talent, unique style and her ability to devote herself to a challenge. In 2015, she joined CP+B as CEO and has been vital in boosting the company’s revenue by about 21%. While there, she oversaw global expansion and growth and administered over the company’s international offices. In 2017 before retiring from CP+B, Lori was recognized by Advertising Age as one of the ”Creativity Innovators of the Year”. Moreover, in 2016 she was listed as one of the four ”Agency Executives to Watch”.




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Between March 2012 and March 2015, Lori Senecal was executive chairman and global CEO of KBS. Here Lori grew the company from a personnel of 250 to 900 worldwide. Also, during her tenure she was named one of Advertising Age’s ”Women to Watch” and was also awarded the Quantum Leap award at ANWY Game Changer Awards. From September 2009 to March 2012, Lori was both CEO and President of KBS. Before that she was of McCann Erickson New York. She has assisted significant brands such as Xbox and Coca-Cola establish successful advertising campaigns. Furthermore, her input in ad campaigns such as Vanguard, BMW, American Express and Victoria Secret Pink has propelled her reputation as a branding queen.


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Fortress investment group is a private equity company that was founded in 1988. The firm has consistently grown and also played a substantial role in the assets management industry. Officially, the company achieved its ultimate goal in 2007 when it provided Initial Public Offering (IPO) at the New York Stock Exchange (NYSE).

At the moment, the firm has managed assets worth forty-three billion for over one thousand and seven hundred investors. Despite the company starting as an independent firm, it has managed to expand its operations to incorporate not only the fixed capital vehicles but also the hedge funds. With its major headquarters in New York, the firm has employed over nine hundred workers. The ‘strong risk-adjusted return’ of investment is among the primary techniques that the company has been using to captivate an enormous customer base for some time now. Fortress Investment group is managed by Randal Nardone along with Wes Edens and Peter Briger.

Randal Nardone is an American Entrepreneur with more than thirty years experience in monetary services. The businessman went to Connecticut University and acquired a bachelor’s degree in English and Biology. Later on, Randal Nardone went to Boston University and graduated with a juris doctor degree. Before becoming an entrepreneur, Randal worked as an associate and executive member at Thacher Proffitt & Wood. His passion for the financial service industry motivated him to join Blackrock Financial Management. He served as a Chairman at UBS Company for a year. He has also worked in numerous popular firms before the establishment of Fortress.

In 1997, he teamed up with five principles and built Fortress Investment group. Since 2013, he has been serving as their Chief Executive officer. Regardless of being the Managing director, Randal plays other roles in the company. Just to illustrate; he has served as the co-founder and principal of Fortress Credit Corporation. He has also worked as the COO of the investment funds.

Apart from the roles in Fortress, Randal Nardone is the managing director and chairman of Springleaf Financial Holdings and NCS I company. He is also the vice chairman and secretary of Newcastle Investment Holdings. Last year, SoftBank Group Corporation acquired Fortress Investment Group at $3.3 dollars. Moreover, the company continues to operate as a private firm while still preserving its initial principal roles. Fortress Three Top Executives Split $44 Million Bonuses In 2015

It is evident that if you want to walk fast, you should walk alone; however, if you’re going to go far, walk with others. As for Otto Kolschowsky, he just started out by launching a butcher shop right after settling in Chicago Illinois. Since Otto was among the German immigrants who saw it fit to settle in Chicago Illinois at the time, he apparently had to find a viable business to invest in. Luckily, the butcher shop was picking up, and he even opened another branch in Maryland. The progress was quite remarkable.

Background Data

With time, Otto Kolschowsky saw it fit to indulge his sons Arthur and Harry in his business enterprise. There and then, the brand came to be later known as Otto & Sons. While the company was known as Otto & Sons, they were approached by Ray Kroc who owns the McDonald’s business entity. The primary objective of Otto & Sons was always to provide the McDonald’s entity with fresh meat products.

With time, McDonald’s was growing at an alarming rate. While Otto & Sons were happy to supply large amounts of meat products thereby leading to more and more profits, there came a time when they had to transport meat products from one city to another. The distance from one city to the other was quite long, and they had to work out a way that they would use to maintain the freshness of their products. Fortunately, the use of liquid nitrogen as a food preservative came about as among the technological breakthroughs in the 1960s. Otto & Sons were now able to continue with business as usual.


Since McDonald’s growth triggered the expansion of Otto & Sons, the business entity had to launch a plan during the 1970s. The plant was dedicated to the McDonald’s business entity. During the 1970s, Otto & Sons also transitioned to being known as OSI Group. During the same era, Sheldon Lavin also joined OSI Group as a managing partner. Sheldon Lavin’s contributions at OSI group have been remarkable. By helping out OSI Group to source out finances for the construction of the plant that was built in order to dedicate it to the McDonald’s enterprise, Sheldon Lavin has been with OSI Group all the way. As a remarkable leader, Sheldon Lavin also serves as the chief executive officer of OSI Group. Under his leadership, the company has prospered, and they have been able to expound on their global presence as well as the acquisition of various entities worldwide with the sole aim of strengthening their global presence.

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Anil Chaturvedi may at face value look like an easygoing banker, but his four decades of work history boasts of achievement in leadership and dutiful kind of commitment to the positions that he’s held. He is considered today as an expert in private, investment and commercial banking, but his real contribution in the world economy is in how he helps sustain the growth of companies that his banking decisions are responsible for.

Any accurate profile of Mr. Chaturvedi would probably be inaccurate if it didn’t include the fact that he attended Meerut University and graduated with Honors in Economics in 1971. The school is based in India, and is an authority in training students how to succeed in the global market but at the same time recognize of helping sustain the economy of India’s financial situation first. Mr. Chaturvedi also went to the Delhi School of Economics in 1973, which is a subsidiary or branch of Delhi University.

Mr. Chaturvedi is also the creator or co-founder of The Kiran and Anil Chaturvedi Foundation Inc, founded in 2006. This is an organization that attempts to help a lot of people, marginalized groups and other entities that might need some nudge to achieve their goals. The social group also gives away meals and healthcare assistance to children in various areas of India, which is Mr. Chaturvedi’s country of origin.

While running the non-profit, Mr. Chaturvedi also made a name in his banking career as an officer at the Merril Lynch, one of the world’s largest banks. His management skills are also put into practical use by being the managing director at Hinduja Bank Switzerland. His different skills in investment banking, among others, have also been instrumental in growing the various assets of the clients that his office has served.

Being also Hinduja Bank’s Managing Director means that it’s his duty to help map out the blueprint of merger, acquisitions and credit syndication issues of various companies. With the impeccable talent of Mr. Chaturvedi in capital raising and handling distressed assets, many companies all over the globe have been enlightened with the right methods to make their assets more risk-resilient.

When Avanca created the Crowdfunding campaign on Indiegogo with the aim of financing the objective is to look for ten thousand dollars in 30 days. For the company to receive the money and achieve their 30 days period goal, they knew they had to promote the Indiegogo campaign heavily with the use of the NewsWatch TV Reviews in the promotion of that campaign. Avanca decided to hire NewsWatch to make production and also air the one-minute promotion segment. The segment was to air both on the national television show and also on the NewsWatch online channels.

After the promotional segment was aired, the results were beyond the expectations of Avanca Indiegogo. They were able to raise over four hundred and fifty thousand dollars which are 29 times more of what they had expected to accumulate within the same 30 days period. According to Nathalie Van Wijkvliet who is the marketing director at Avanca the success they achieved was as a result of working with NewsWatch. Wijkvliet further recommended others with such campaigns to working with the NewsWatch team. The TV segment reached around 100 million households in the U.S. when it comes to the targeted online campaign; the division received more than a million impressions. The company has over time continued to work closely with NewsWatch.

NewsWatch TV is a half an hour TV show airing on a weekly basis to over 200 U.S market and began its operation in 1989. Over a thousand episodes have been aired in the program. NewsWatch covers different subjects which include health, travel and tourism, business matters, fashion and many other areas. There are a lot of celebrities who have made an appearance on NewsWatch for the last one year. Additionally, well-known companies have also appeared on the show in the past years.

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OSI Group is a food production company that has headquarters in Aurora, Illinois. Its operations are however in different places. Currently, they are in 25 countries. The company has over 20,000 employees and is ranked as one of the biggest private companies in the world. According to Forbes list, OSI is the largest privately owned food company in the United States and ranks number 8 among all private companies in the country. Much of the efforts that have led to this growth have come from the current CEO known as Sheldon Lavin. He has steered the company in the right direction and has ensured that the company is performing well as per his wishes.

Sheldon Lavin was brought in the company in 1975 to facilitate the management of the company. With OSI getting massive demand for its products even overseas, it needed a manager who could lead its international growth. There was a need for capitalization of the company before it broke into the international market and this would be done by Sheldon Lavin who was ready to change the fortunes of the company such that it would become a leading firm in the globe. OSI Group acquires Baho Food.

In the few years that followed his entry into the company, one of the things that he did was to facilitate growth of the business. The company only had one production plant and one client who was the McDonalds. Sheldon did not like this model of running a business, and he decided to take the company through another phase o growth that would see it take to the international without depending on McDonald’s. There were so many opportunities for the company, and Sheldon Lavin has managed to prove that through the success that he has recorded so far with OSI Group.

Since the 1980s, the OSI Group has been going through different phases of development that has seen it move almost to all continents in the world. Sheldon Lavin is still pushing the company further and wants to make sure that it has moved to all the countries in the world. OSI Group is over a century old, but it seems like it will last for many more.

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A look at the scenes behind a great film or song triggers an awesome feeling. It makes you feel like part of the production process. In fact, artists who let their fans have a taste of their song usually record impressive results after the release. For instance, Chainsmokers released a clip with a snip of the making of their new hit ‘Somebody.’ The duo, Drew Taggart, and Alex Pall have gained global popularity with their incredible songs featuring an excellent combination of vocals and instruments.

The video was posted on Facebook, and the duo promised to release another showing the whole process. The clip is provided evidence to the notion that the composition process is indeed tough. Interestingly, you will also learn that parts of the vocals were initially recorded for another song.

The less than a minute clip shows how the piano, synth, and vocals were combined to make such a great song. It will take you through the different tasks on the synths, to the keyboard, and the Ableton. Hopefully, the comprehensive video will give fans a huge chunk of what goes into making a hit.

The video is also an illustration of Chainsmokers’ unique approach in the music industry. Besides giving a taste of the composition process, their songs seem to resonate with both old and young fans. They have continuously evolved with every release. The pair has a unique way of combining instrumentation and vocals to produce evocative, catchy, and incredibly powerful hits. Most of their songs have received millions of views within short periods after release.

About Chainsmokers

The EDM/pop duo has continued to hit the airwaves and excite their fans with brilliant songs. Chainsmokers was formed in 2012, but their breakthrough came in 2014 with their hit song “#Selfie.” Drew Taggart describes their music style as a combination of pop, dance, hip-hop, and indie. It explains how the duo has managed to get fans from different parts of the globe.

Fast forward to 2018, Chainsmokers were at the top of Billboard’s New Dance 100 List. Besides this, Chainsmokers conducted an epic Ultra Miami 2018 performance. It was accompanied by a record one billion Spotify streams of their second hit of the year.