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Jezz Bezos once said that a brand for a company is like a reputation for a person. This is why companies are channelling millions to advertising and branding in order to boost their sales. However, when it comes to advertising, it is important to communicate effectively with the market, otherwise, it could be a loss. This is why notable companies have sought out the expertise of renowned marketer Lori Senecal. Check out Mediapost for more.

 

 

 

Getting into marketing and branding

 

 

 

Lori Senecal began to love business at a tender age. She coached gymnastics both in high school and college which helped her develop leadership skills. As a coach, she learned the importance of communication and strategy which were crucial when she began her career. She attributes resilience, focus and mentorship as a key trait in order to have successful business. She also emphasizes on the importance of understanding your client beforehand in order to produce great results. You can visit Inspirery to know more.

 

 

 

Background information

 

 

 

Lori Senecal studied her bachelor’s degree at McGill University. She is popularly known for her creative talent, unique style and her ability to devote herself to a challenge. In 2015, she joined CP+B as CEO and has been vital in boosting the company’s revenue by about 21%. While there, she oversaw global expansion and growth and administered over the company’s international offices. In 2017 before retiring from CP+B, Lori was recognized by Advertising Age as one of the ”Creativity Innovators of the Year”. Moreover, in 2016 she was listed as one of the four ”Agency Executives to Watch”.

 

 

 

More information

 

 

 

Between March 2012 and March 2015, Lori Senecal was executive chairman and global CEO of KBS. Here Lori grew the company from a personnel of 250 to 900 worldwide. Also, during her tenure she was named one of Advertising Age’s ”Women to Watch” and was also awarded the Quantum Leap award at ANWY Game Changer Awards. From September 2009 to March 2012, Lori was both CEO and President of KBS. Before that she was of McCann Erickson New York. She has assisted significant brands such as Xbox and Coca-Cola establish successful advertising campaigns. Furthermore, her input in ad campaigns such as Vanguard, BMW, American Express and Victoria Secret Pink has propelled her reputation as a branding queen.

 

Read more: http://www.gcreport.com/curious-storied-career-lori-senecal-global-ceo/

 

 

EOS built up a company in an industry that was dominated by major competitors including Pfizer’s Chapstick and Clorox’s Burt’s Bees brands. Despite this, the founders of EOS noted that the lip balm market was susceptible to entry by a smaller and more Nile competitor who could design a product that was perfect for the majority of people buying lip balm– women.

Women shoppers for lip balm were identified as being bored with the bland medicinal flavored of lip balms that were on the market and were thought to be looking for products that were made of organic and natural ingredients. Further many people were cautious of the petroleum jelly based products of lip balm on the market and were looking for higher quality ingredients in their lip balm.

EOS lip balm obliged these desires by creating a product that contained high quality jojoba oil and shea butter and eliminated the artificial taste and ingredients. New flavored like berry blast and Honeydew drew in customers and the orbital applicator shaped design created instant buzz for shoppers.

EOS turned this buzz into solid revenues and now sells two hundred and fifty million dollars worth of their lip balm every year catapulting themselves into the top of the industry from their very humble origins. From this start in lip balm they have now expanded their focus into many different personal care products but have tried to retain their focus as an innovative and game changing company.

In fact, many of their competitors are now trying to copy their success. While this emulation is likely flattering to EOS, they are not resting on their laurels and are trying new and creative ways to dominate their industry. Based on their past success EOS is likely to continue creating new and interesting products that focus on the desires of their customers. Visit fastcompany.com and learn how EOS started.

Product links:

  1. ulta.com
  2. http://www.ebay.com/bhp/eos-lip-balm

Having A Good Working Online Advertising Campaign

One of the keys to keeping your business running smoothly is having a good volume of incoming leads. Your advertising campaign must be dynamic in order to attract the right group of people. My sales team is well trained to answer any questions that a client might have about our products. They are working on their pitches constantly, and they can close deals relatively easily when they have a client on the phone line. However, their skills go unused if we are unable to provide them with quality leads that transfer into actual sales. Since we started working with White Shark Media to boost our lead generation we have seen a significant increase in quality leads.

Having high quality leads means we are also experiencing more sales, so we are able to boost our ad campaign even more by upgrading to a higher level program with White Shark Media. Not only do we have the extra revenue to pay our sales people with more bonuses, but we can also afford to reinvest in our ad campaign. White Shark Media helped my company grow from a small business to a medium sized business. We are planning on bringing in another sales team, which will double the size of our whole operation. It looks like smooth sailing for my company in the next few quarters.

It all started when my marketing chief brought their company to my attention. The marketing chief had done some research before hand, and they presented White Shark Media to me and the other owners of the company in a brief meeting. We took the time to research the company on our own terms. When we met back up with the marketing chief, we decided to push forward with White Shark Media’s approach to maximizing quality adwords in order to drive clients to our business.

One of the many things that helped convince me and the other owners to go ahead with an arrangement with White Shark Media was the informative blog post that was written by one of their own SEO experts. I encourage anyone interested in increasing traffic to their business’ website to invest a few minutes in reading the blog post.

One of the most important things that I learned from this post is that search engines are actually changing quite significantly over the years. They are better suited to understanding what the actual search engine user is trying to find. The search engines of today understand keywords better than they did in the past. White Shark Media knows how to manipulate keywords, meta descriptions and other targets properly.