Desiree Perez & Roc Nation
Desiree (Dez) Perez is the trusted business partner of Jay Z as ROC Nation executive. She proved her worth by being one of the best at crunching numbers. Which means she is very good at making sure the company doesn’t go broke and continue to maintain its high level of excellence. Desiree Perez negotiates fiercely and tough. She played a strong role in the Rihanna Samsung deal.
Desiree Perez finalizes the best deals for artists. Through word of mouth more and more people are signing through Perez. When she negotiated Rihanna’s Samsung deal she did it so magnificently making them both very tasteful profits. Her reputation to help musicians win awards exceeds others in related fields and more
Dez is more of the behind the scene type of gal, who’s gifts and light shined so bright people couldn’t help but take notice to her. She wasn’t in it to make a name for herself only. She is just simply doing what she loves to do, and that’s helping people succeed to the next level in their career.
ROC Nation is a company that specialize in diversity. Along with Shakira, Rihanna is also a member of ROC Nation. She is an accomplished artist by selling 60 million albums and winning 8 Grammy’s. She has also launched six fragrances. Rihanna is the global ambassador for PUMA Woman’s Training. All of this through ROC Naction. ROC Nation is known for signing and producing future veterans in the music industry. Along with other imaginative creative skill minded members of the ROC Nation Board Desiree Perez has an keen eye when it comes to producing the right deals with the right people. This is what makes the company she works with and the people who stand behind her successful in the deals they make together.