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When the name Doe Deere is mentioned, those with fashion awareness instantly recognize the entrepreneur who brought us the cosmetics brand Lime Crime. As an immigrant success story, this force of nature arrived in the U.S. with only a work ethic and desire to make her mark. After an initial struggle, she made her first big splash in the music industry as a rock-and-roll darling.

In 2008, Ms. Deere launched what is now the iconic cosmetics label Lime Crime. With its vibrant color palette and finishes ranging from matte to hyper-metallic, Lime Crime revolutionized makeup. Powerful colors and formulations notwithstanding, this line of makeup has a social conscience at its core. Always certified vegan and cruelty-free, Doe Deere maintained high standards in manufacturing while growing her powerhouse company, and her loyal following has shown their appreciation.

Never one to rest on past laurels, Ms. Deere has joined with her husband and sister to originate a new jewelry line called Poppy Angeloff. This line features a series of rings which suit petite hands and are reminiscent of Victorian embellishments, but with a modern twist. Featured prominently is the pansy, a colorful, sassy-faced blossom. The gems are ethically sourced and feature colorful emeralds, rubies, and other high impact stones, set in 10 K gold or sterling silver. Made in America, even the ring boxes are unique, resembling Victorian (vegan) velvet hat boxes.

With a new daughter, Doe Deere has come full circle both personally and professionally. Considering her daughter’s future and the world she will occupy, it becomes abundantly clear that a commitment to a healthy environment and kindness in the business world is well worth any sacrifice. Those who are devotees of the Lime Crime makeup line and those who are the first to wear Poppy Angeloff jewelry, can feel good about their choices.

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