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In a world where Amazon rules the e-commerce market in the area of active wear, Kate Hudson has managed to make a name for herself. In the last 3 years of Fabletics being on the market, Kate Hudson has earned more than $250 million dollars for her business. In order to be a part of the active wear movement, she had to create a brand that people would love and trust. The context is simple for her business, you will subscribe to a monthly subscription of yoga pants and this will allow you to receive a new pair each and every month, as long as you accept the shipment. If you want to hold off a month, you will go into your account and place a hold on the next shipment. This is another great thing that allows you to continue your membership but with the idea of being in complete control of how many or how little you receive.


For most people, high value style of brands are usually defined by the cost and the quality of the goods that you receive. You will notice that at certain times, the quality of an item might be less than inviting and for Fabletics, they make sure that their items are more than just quality. They work to make sure that what you are receiving is the best of the best. They stand behind their products and this is what Kate Hudson knew when she opted to begin her business.


Customer service is essential for making a business successful. You want to get someone on the phone right away who is interested in what you have to say and who is going to take your complaint seriously. With Fabletics, the customer service department is there to listen to you no matter what you are calling about. It can be as simple as a thank you for making the best yoga pants on the market or a simple call to help you with a replacement order. Perhaps your order was not as much as you had anticipated or you might need a different size, the customer service department is going to be able to help you get the replacement right away or at least give you a credit towards a future purchase. Either way, someone is always there to listen to you when it counts.


More consumers are opting to purchase many of their needs online. More plans are becoming subscriptions and for this reason, Kate Hudson knew how she can make a profit while still selling something that everyone wants. Fabletics is the next big thing and has shown great promise in the subscription world.



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