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Even though Brazil isn’t a tourism-dependent state, this activity represents an essential sector in the Brazilian economy hence the development of the country. Contemporary tourism in Brazil has vastly contributed to the shaping of the country. Thanks to Guilherme Paulus, the co-founder of CVC Brasil, tourists can access affordable travel packages.

Guilherme Paulus co-founded CVC in 1972. It’s a prestigious tour operating agency born in Sao Paulo. The company transformed a boutique firm to one of Latin America’s largest operator. It is considered a top retail agency in Brazil and the surrounding. The success of the company is rooted in the revolutionary leadership of Guilherme Paulus. Paulus grew in Sao Paulo. He majored in Business Administration and started working at the tourism sector when he was 24. When he co-founded CVC, he had just met Vicente Cerchiari who financed the business. Guilherme Paulus ensured that the company achieved prominence not only in Brazil but neighboring countries. He applied his natural gift to establish a vast array of travel packages that exceeded the conventional competition.

In 2009, Guilherme Paulus consulted a global investment expert to help him gain prominence. The business started its trade shares as a publicly traded company by joining the stock exchange in 2013. Currently, CVC Brasil garners about $5.2 billion every year. It’s still on the verge of expansion through high-profit margins. The staff plans to open approximately 100 branches in various stores every year. Passionate Brazilian travelers can find these branches in about 400 shopping malls across the country.

Moreover, consumers in the country have access to about 130 commercial galleries as well as hypermarkets. Paulus is still determined to expand his tour company across Latin America and open more branches in less populated cities. He believes that creating new niches will open more opportunities for his business. With the assistance of Omni Channel, a marketing concept, Paulus is exploring the opportunity to incorporate online vendors who leverage their services through physical stores. CVC Brasil offers its packages at affordable prices for all families regardless of their income levels. Thanks to Guilherme’s leadership skills, the company has expanded its operations to more than one city.

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