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Growing a new business can be a difficult thing to do in the best of times, but the cosmetics entrepreneur Doe Deere launched her successful Lime Crime brand in 2008 and has made the company one of the fastest growing in the industry by taking an innovative approach to marketing and sales. Deere recently gave her own opinion on the success she has achieved in an interview detailing just how she had found success in less than a decade and made her debut on the top female entrepreneurs list published each year by “Self-Made” magazine.

The Lime Crime brand has been the brainchild of Doe Deere since she launched her own clothing line following a successful fashion education being completed in New York following her move from her native Russia. Deere did not immediately launch her fashion career, but instead formed a band alongside her now husband, who is also a partner in the cosmetics business and acts as the inspiration for Deere.


Doe Deere believes her Lime Crime company has been a major success because of the innovations she has introduced that have now become standard through the industry as major companies seek to follow in the footsteps of this largely Internet based company. In the early days of the launch of the cosmetics line Deere was told her plan to sell cosmetics Online was unworkable, but the founder of the company stood her ground and has proven the traditional choices of the cosmetics industry are not the only options available.


Over the course of recent years, Lime Crime executives under the leadership of Doe Deere have looked to find the best ways of creating interesting marketing options for the company; Doe Deere believes the choice to focus on social media has allowed the company to create a close connection with their followers. Deere spends much of her time looking over the looks created by her social media followers using the cosmetics she creates almost every day as she looks to remain a major source of inspiration for the brand in all creative departments. Doe Deere and her brand have now joined the many top female entrepreneurs honored by “Self-Made” magazine that include a number of the entrepreneurs she sees as inspirational to her own journey.

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