The effectiveness of Working with NewsWatch in Promotional Campaigns
When Avanca created the Crowdfunding campaign on Indiegogo with the aim of financing the objective is to look for ten thousand dollars in 30 days. For the company to receive the money and achieve their 30 days period goal, they knew they had to promote the Indiegogo campaign heavily with the use of the NewsWatch TV Reviews in the promotion of that campaign. Avanca decided to hire NewsWatch to make production and also air the one-minute promotion segment. The segment was to air both on the national television show and also on the NewsWatch online channels.
After the promotional segment was aired, the results were beyond the expectations of Avanca Indiegogo. They were able to raise over four hundred and fifty thousand dollars which are 29 times more of what they had expected to accumulate within the same 30 days period. According to Nathalie Van Wijkvliet who is the marketing director at Avanca the success they achieved was as a result of working with NewsWatch. Wijkvliet further recommended others with such campaigns to working with the NewsWatch team. The TV segment reached around 100 million households in the U.S. when it comes to the targeted online campaign; the division received more than a million impressions. The company has over time continued to work closely with NewsWatch.
NewsWatch TV is a half an hour TV show airing on a weekly basis to over 200 U.S market and began its operation in 1989. Over a thousand episodes have been aired in the program. NewsWatch covers different subjects which include health, travel and tourism, business matters, fashion and many other areas. There are a lot of celebrities who have made an appearance on NewsWatch for the last one year. Additionally, well-known companies have also appeared on the show in the past years.
Find out more about NewsWatch TV Reviews: http://www.gcreport.com/avanca-reviews-crowdfunding-campaign-newswatch-tv/